Exploring the Impact of Binance Co-Founder Yi He in the Crypto Industry

Imagine rising from humble beginnings in rural China to becoming a co-founder of one of the world’s most influential cryptocurrency exchanges, Binance. This is the inspiring story of Binance co-founder Yi He, who not only achieved extraordinary success in the crypto industry but also continues to empower women and drive innovation in the space. Join us as we explore her journey and the powerful partnership with Changpeng Zhao that has shaped the future of the global cryptocurrency market.

Key Takeaways

  • Yi He rose from humble beginnings to co-found Binance, the world’s largest crypto exchange.

  • She has been instrumental in driving growth and innovation at Binance while also championing female empowerment initiatives.

  • Yi He advocates for proactively addressing regulatory challenges through compliance and collaboration with government bodies to create a safe environment for digital assets.

Yi He’s Journey: From Humble Beginnings to Binance Co-Founder

Yi He’s remarkable journey began in Sichuan Province, a rural area in western China, where she was born to a family of teachers. Despite her modest upbringing, her tenacity and passion for learning propelled her forward. Post obtaining her computer science degree from Sichuan University, Yi He initiated her professional journey as a promoter for a novel soft drink in the fiercely competitive beverage industry.

Her unwavering determination and drive eventually steered her towards the realm of cryptocurrencies, marking her presence as the co-founder and Vice President of OKCoin, a renowned cryptocurrency exchange. Little did she know that this venture would pave the way for a life-changing partnership with Changpeng Zhao and the birth of Binance, the world’s largest crypto exchange.

Early Life in Sichuan Province

Yi He, also known as He Yi, was born in the heart of Sichuan Province, an area located in Southwest China and home to an estimated population of 83 million. Raised in a small village by her parents, who were both teachers, Yi He learned the value of education and hard work at a young age, despite coming from a poor family.

As she grew up, she cultivated a strong desire to contribute to the world and make a lasting impact, ultimately setting her sights on the dynamic and rapidly evolving crypto industry.

Education and First Job

After completing her degree in computer science at Sichuan University, Yi He faced the daunting task of finding her first job. She took on the challenge of promoting a novel soft drink by distributing complimentary samples in front of a supermarket.

This seemingly simple task proved to be a crucial stepping stone in her career, teaching her valuable lessons in perseverance, marketing, and effective communication that would later prove invaluable in her journey to co-found Binance.

The Path to Binance: Co-Founding OKCoin and Beyond

Before joining forces with Changpeng Zhao to create Binance, Yi He co-founded OKCoin, a secure crypto exchange that facilitated users to purchase, sell, and trade digital currencies. As Vice President of OKCoin, she was responsible for overseeing the company’s operations, marketing, and customer service. Her experience in the live-broadcasting platform industry, where she served as a product manager for a prominent Chinese live-broadcasting platform, proved invaluable in her new role.

Yi He’s business ventures, diverse in nature, spread beyond OKCoin. She also co-founded Binance Labs, Binance’s venture capital arm with $7.5 billion assets under its wing. It was her unmatched expertise and entrepreneurial spirit that caught the attention of Changpeng Zhao, leading to an invitation to join Binance and embark on an incredible journey that would reshape the global cryptocurrency landscape.

OKCoin Exchange

OKCoin Exchange, founded by Yi He, was designed to provide a convenient and secure global trading platform for crypto investing and trading worldwide. The exchange quickly gained a prominent position in the Chinese cryptocurrency market, offering users a comprehensive range of digital assets and trading options.

By bolstering the liquidity of the Chinese cryptocurrency market and making it easier for users to conduct transactions, OKCoin played a pivotal role in shaping the future of the industry.

Diversifying Ventures

Prior to joining Binance, Yi He explored various business ventures, demonstrating her versatility and entrepreneurial spirit. One notable example is her involvement in the founding of Binance Labs, a venture capital arm of Binance with $7.5 billion in assets.

Through her diverse experiences, Yi He honed her skills and gained invaluable insights into the crypto industry, positioning her as a key force behind the success of Binance.

Collaborating with Changpeng Zhao: A Dynamic Duo

The partnership between Yi He and Changpeng Zhao, the co-founder and CEO of Binance, was a match made in crypto heaven. The two met while collaborating on the OKCoin exchange, and their shared vision and passion for the crypto industry instantly sparked a strong professional relationship. Together, they set out to create Binance, with a unified vision of:

  • Building a premier cryptocurrency exchange

  • Revolutionizing the global market

  • Providing a secure, reliable, and user-friendly platform for users to purchase, sell, and trade digital assets.

Their combined expertise and dedication have been instrumental in driving Binance’s meteoric rise as the world’s largest cryptocurrency exchange. They have not only transformed the way people trade cryptocurrencies but have also played a significant role in legitimizing the industry and fostering widespread adoption.

Meeting Changpeng Zhao

The initial encounter between Yi He and Changpeng Zhao provided an opportunity to converse about their shared vision for the cryptocurrency industry and the potential of Binance. They deliberated on the need for a secure and reliable platform for trading digital assets that would be accessible to all, regardless of their level of expertise.

This meeting marked the beginning of a powerful partnership that would have a profound impact on the cryptocurrency industry, bringing about increased adoption, a secure and dependable trading platform, and heightened market liquidity.

Joint Vision for Binance

Yi He and Changpeng Zhao’s joint vision for Binance was to establish a premier cryptocurrency exchange that would cater to users worldwide, providing a secure, reliable, and user-friendly platform for buying, selling, and trading digital assets. With the help of Binance’s token listing team, they aimed to ensure a diverse and high-quality selection of cryptocurrencies on their platform. As more and more users joined Binance, the platform continued to grow and thrive.

This vision has the potential to revolutionize the global cryptocurrency market, leading to increased adoption of cryptocurrencies and blockchain technology, as well as greater liquidity and market efficiency. Their unwavering commitment to this vision has driven Binance’s success, and the platform now operates as an offshore company to maintain its global presence.

Yi He’s Role at Binance: Driving Growth and Innovation

In her position as Chief Marketing Officer at Binance, Yi He has been instrumental in propelling the company’s growth and success. Her contributions include:

  • Providing strategic direction and leadership in marketing operations, Binance Labs, and other projects

  • Fostering growth and innovation at Binance

  • Empowering women in the crypto domain, serving as a source of motivation and inspiration to many.

Yi He’s impact on Binance and the broader crypto industry cannot be overstated. Her leadership has not only helped Binance become the world’s largest cryptocurrency exchange but has also contributed to a more inclusive and diverse industry that embraces the potential of women in leadership roles.

Marketing Operations

Under Yi He’s guidance, Binance’s marketing operations have been instrumental in driving the company’s growth and global expansion. By launching localized versions of its platform, partnering with local exchanges and businesses, and establishing offices in multiple countries, Binance has successfully increased its global presence and reach.

Yi He’s marketing expertise and strategic vision have been key factors in Binance’s success and the continued growth of the global cryptocurrency market.

Binance Labs

Yi He also serves as the head of Binance Labs, a venture capital arm of Binance that focuses on investing in blockchain and cryptocurrency projects. With $7.5 billion in assets under management, the Binance arm, Binance Labs, has played a significant role in supporting promising crypto projects, fostering innovation, and driving the adoption of blockchain technology.

Under her leadership, Binance Labs has become an influential force in the industry, backing groundbreaking projects that have the potential to shape the future of the crypto landscape.

Empowering Women in the Crypto Space

Being a pioneer in the crypto industry, Yi He has set her mission to empower women and dismantle entry barriers. Through her work with Binance Charity and her advocacy for female leadership, she has made a significant impact on the lives of countless women in the space. Her dedication to fostering an inclusive and diverse industry has inspired many to follow in her footsteps and strive for success in the world of cryptocurrencies.

With approximately 30% of senior leaders at Binance being female and reporting directly to the company’s CEO, Changpeng “CZ” Zhao, Yi He’s influence has undoubtedly contributed to the company’s commitment to gender equality. Her continued efforts to promote female empowerment in the crypto space serve as a shining example for others to follow.

Binance Charity Initiatives

Binance Charity has led the charge in supporting women in the crypto arena, providing financial aid, educational resources, and mentorship opportunities to the needy. One of the organization’s most notable initiatives is the provision of over 30,000 Web3 scholarships over the next year, with some of the scholarships specifically targeting women-centered organizations in developing countries.

Through these initiatives, Yi He and Binance Charity have made a tangible difference in the lives of women aspiring to succeed in the crypto industry.

Encouraging Female Leadership

Yi He strongly believes that women should cultivate a mindset conducive to success in the Web3 space. She encourages them to be ambitious, take ownership, and strive to become strong business leaders, regardless of their gender.

“Never set a limit” on yourself, she advises, urging women to develop resilience, tenacity, and leadership skills that will enable them to overcome the challenges they may face in the crypto industry.

Navigating Regulatory Challenges: Yi He’s Stance on Compliance

In terms of navigating regulatory challenges in the crypto industry, Yi He emphasizes the significance of compliance and cooperation with government bodies. In a Bloomberg interview, she emphasized that should Binance be found responsible for not adhering to regulations, all crypto trading platforms would also be held accountable. Her stance on compliance and cooperation has not only shaped Binance’s approach to regulatory challenges but also has implications for the broader crypto industry.

Proactively focusing on compliance and maintaining close ties with government agencies, Yi He and Binance have showcased their dedication towards a secure and transparent crypto industry. This approach not only protects the interests of investors but also fosters a more stable and sustainable market for digital assets.

Bloomberg Interview

In her Bloomberg interview, Yi He underscored the necessity of adhering to regulations and working in tandem with governmental entities. By emphasizing the importance of compliance and cooperation, she highlighted the need for the crypto industry to work collaboratively with regulators in order to ensure a secure and transparent environment for all stakeholders.

Her insights in the interview reflect her commitment to addressing regulatory challenges and fostering a more sustainable and stable crypto ecosystem.

Implications for the Crypto Industry

The potential consequences of non-compliance for Binance and the broader crypto trading platform landscape are far-reaching and significant. Failure to adhere to regulations can result in fines, legal action, and other penalties for both Binance and other platforms in the industry.

By prioritizing compliance and collaboration with government entities, Yi He and Binance can help mitigate these risks and contribute to the development of a more secure and transparent environment for the entire crypto industry.


Yi He’s incredible journey from rural China to co-founding Binance alongside Changpeng Zhao has been nothing short of inspiring. Through her visionary leadership, unwavering commitment to innovation, and dedication to empowering women in the crypto space, she has made an indelible mark on the industry. As we look to the future, Yi He’s continued efforts to navigate regulatory challenges and foster a more inclusive and diverse crypto ecosystem will undoubtedly inspire countless others to follow in her footsteps and contribute to the ongoing growth and success of the cryptocurrency market.

Frequently Asked Questions

Is CEO of Binance Chinese?

Changpeng Zhao (CZ), the founder and CEO of Binance, is a Chinese-Canadian coder who emigrated to Canada in 1989. Therefore, he is not the Chinese CEO of Binance.

What did Changpeng Zhao do?

Changpeng “CZ” Zhao is the founder and CEO of Binance, the world’s largest crypto exchange. Born in China and raised in Canada, Zhao emigrated to Singapore before founding the company in 2017. Binance offers markets in over 600 cryptocurrencies and has said it has over 120 million users.

What was Yi He’s early life like and where did she grow up?

Yi He was born in Sichuan Province, a rural area in western China, and grew up in a small village surrounded by her teacher parents.

What was Yi He’s role at OKCoin before joining Binance?

Yi He served as the co-founder and Vice President of OKCoin, managing operations, marketing, and customer service.

How did Yi He meet Changpeng Zhao and what is their shared vision for Binance?

Yi He and Changpeng Zhao met while working together on OKCoin exchange, with a shared vision to create a secure, reliable and user-friendly crypto exchange platform for users around the world.